Client : Madwell + Visible (Verizon)
Credits : Chris Sojka (ECD), Annie Rehage (ACD), Brigid McEntee (Producer)
Role : Concept & creative development
Description:
We took Visible’s totally transparent approach to phone service to their hometown streets of Denver. We built a giant smile emoticon as a publicity stunt, and we called it just that — a publicity stunt. Signage and messaging shamelessly welcomed people to the stunt, where we handed out swag, offered free wifi, and taught people about Visible’s uniquely transparent model.
Results:
• 8.6MM OOH media impressions
• 37% lift in visits to visible.com
• 8.8% @visiblemobile IG following lift
Awards:
• One Club – Print & Outdoor / Experiential & Installations: Bronze
• One Club – Print & Outdoor / Illustration: Bronze
• One Club – Print & Outdoor / Art Direction: Bronze